Located in Vancouver, Hollyburn Country Club is one of the premier clubs in British Columbia. They were looking for a redesign that would significantly elevate their online presence and marketing efforts. Working from their teams inspiration, I created a contemporary user interface for their imagery and communications to shine. The offset navigation, combination of gradients and flat, neutral colors, lets their dynamic imagery shine.
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Designed by Thomas Fazio, ASGCA, Victoria National opened in 1998. In 2009 the club was ranked 24th in Golf Digests 100 greatest courses in the United States. We worked with their team in mid 2011 to overhaul their site to be more in line with their existing marketing efforts and set the bar for their look and feel. Inspired from their brochure, the design utilizes a black background resembling the covers texture as well as a very simple color palette to put their amazing photography to good use.
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The Amelia Island Club is a unique golf, tennis, and ocean club located on the southern tip of beautiful Amelia Island, Florida. I explored bringing in soft tonal colors for the interface and very subtle patterns from throughout the clubhouse to really put a focus on their scenic landscape imagery.
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Based in North Carolina, Camp Lake James is tailored for families looking for a getaway from "the daily grind". For the design, we explored color and texture that would convey warmth, casualness, and disntinction from other relatively local clubs/camps.
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This still has been one of my favorite projects to work on at Clubessential. Houston Oaks is a family retreat located in Texas with a very unique and inspiring aesthetic. Their current marketing material was leveraged for most of the tonal interface elements while trying to maintain a softness to the overall display of the website.
Responsible for:© Rich Gustke & Respective Employers 2007-2011. All Rights Reserved.